I am pleased to announce my inclusion in the directory of Google Ad Grants Certified Professionals. This community is a new initiative by the Google Ad Grants team. They are validating agencies with Ad Grants experience and who specialise in working with nonprofits.
Do you have a Google Ad Grant? Planning to apply for one? These official videos from the Google Ad Grants team will be invaluable. They cover compliance, best practice, quality and effectiveness. I’ve listed them in the order I recommend you watch them if you’re new to Ad Grants.
The Ectopic Pregnancy Trust (EPT) was awarded a Google Ad Grant, giving us $10,000 worth of free online advertising per month, to promote the website’s pages and help us reach a larger audience. We use all that monthly budget, and continue to optimise and maximise our use of the grant. I’d like to explain how and why we structured our ad campaigns, and give you some useful tips on using Adwords effectively.
With Tara Collins of RUPCO, I gave a presentation at WordPress Day, which is part of the Nonprofit Technology Conference in New Orleans. We talked about how there’s a wider community that nonprofits using WordPress can benefit from, and contribute to.
In mid-December, while nonprofits were winding down for the holidays, Google Ad Grant account holders received an email. It announced that the $2 cap on the Maximise Conversions bidding strategy had been lifted. Well, that was a nice Christmas present. But did you read all the new terms and conditions that came into effect on the January 1st of 2018, many of which carry the risk of temporary suspension of your account?
I’m very happy to announce my certification as a Google Partner. I’ve been working hard to get in-depth knowledge of Adwords and Analytics, and to implement good practice on my clients’ accounts. That work has now paid off.