A presentation for charities with Google Ad Grants who want to sharpen their skills, learn new techniques, and get better results.
How to use the Search Terms report to find out which words people actually searched for, and add Negative Keywords to avoid wasted spend.
How your nonprofit can switch your ads on and off depending on the weather, and why a charity might want to do this. The Salvation Army ran Google Ads over winter, asking people to donate to help the homeless.
I am pleased to announce my inclusion in the directory of Google Ad Grants Certified Professionals. This community is a new initiative by the Google Ad Grants team. They are validating agencies with Ad Grants experience and who specialise in working with nonprofits.
The Ectopic Pregnancy Trust (EPT) was awarded a Google Ad Grant, giving us $10,000 worth of free online advertising per month, to promote the website’s pages and help us reach a larger audience. We use all that monthly budget, and continue to optimise and maximise our use of the grant. I’d like to explain how and why we structured our ad campaigns, and give you some useful tips on using Adwords effectively.
With Tara Collins of RUPCO, I gave a presentation at WordPress Day, which is part of the Nonprofit Technology Conference in New Orleans. We talked about how there’s a wider community that nonprofits using WordPress can benefit from, and contribute to.