In Lasa’s upcoming webinars we will look at how charities can use an Google Ad Grant to drive more visitors to their website, and Google Analytics to track their success online.
Charities can apply for a Google Grant to get up to $10,000 per month’s worth of free online advertising. That can greatly increase the number of people looking at your website’s pages. A popular website might have a 10% increase in visits, while a smaller or less well known site can double or treble its visits.
The Google Analytics tool is free to use, and provides a wealth of data that can help you evaluate your success online, and make decisions to improve the way your website works. This webinar will give you an overview of Analytics, useful for any non-profit worker with responsibility for their website.
The Ectopic Pregnancy Trust website raises awareness of ectopic pregnancies amongst women of childbearing age, the medical profession and the general public. I built their website using WordPress and online forums using phpBB, and manage their Google Ad Grant.
One third of giving occurs in December. It’s too good an opportunity for your charity to miss, so enable your supporters to send charity e-cards by email. Here’s how to set up an e-card facility on your own WordPress website.
In this webinar we looked at how charities can apply for a Google Ad Grant to get up to $10,000 (approx £7,000) of free online advertising every month, and how they should manage their Google Adwords campaigns to get the maximum benefit from the grant.