In Lasa’s upcoming webinars we will look at how charities can use an Google Ad Grant to drive more visitors to their website, and Google Analytics to track their success online.
Charities can apply for a Google Grant to get up to $10,000 per month’s worth of free online advertising. That can greatly increase the number of people looking at your website’s pages. A popular website might have a 10% increase in visits, while a smaller or less well known site can double or treble its visits.
The Google Analytics tool is free to use, and provides a wealth of data that can help you evaluate your success online, and make decisions to improve the way your website works. This webinar will give you an overview of Analytics, useful for any non-profit worker with responsibility for their website.
The Ectopic Pregnancy Trust website raises awareness of ectopic pregnancies amongst women of childbearing age, the medical profession and the general public. I built their website using WordPress and online forums using phpBB, and manage their Google Ad Grant.
In this webinar we looked at how charities can apply for a Google Ad Grant to get up to $10,000 (approx £7,000) of free online advertising every month, and how they should manage their Google Adwords campaigns to get the maximum benefit from the grant.
How can you improve on the default WordPress dashboard; and make the post editing toolbar less cluttered, more intuitive and relevant for your users? Watch this presentation from WordCamp Manchester.