I am pleased to announce my inclusion in the directory of Google Ad Grants Certified Professionals. This community is a new initiative by the Google Ad Grants team. They are validating agencies with Ad Grants experience and who specialise in working with nonprofits.
Do you have a Google Ad Grant? Planning to apply for one? These official videos from the Google Ad Grants team will be invaluable. They cover compliance, best practice, quality and effectiveness. I’ve listed them in the order I recommend you watch them if you’re new to Ad Grants.
The Ectopic Pregnancy Trust (EPT) was awarded a Google Ad Grant, giving us $10,000 worth of free online advertising per month, to promote the website’s pages and help us reach a larger audience. We use all that monthly budget, and continue to optimise and maximise our use of the grant. I’d like to explain how and why we structured our ad campaigns, and give you some useful tips on using Adwords effectively.
With Tara Collins of RUPCO, I gave a presentation at WordPress Day, which is part of the Nonprofit Technology Conference in New Orleans. We talked about how there’s a wider community that nonprofits using WordPress can benefit from, and contribute to.
In mid-December, while nonprofits were winding down for the holidays, Google Ad Grant account holders received an email. It announced that the $2 cap on the Maximise Conversions bidding strategy had been lifted. Well, that was a nice Christmas present. But did you read all the new terms and conditions that came into effect on the January 1st of 2018, many of which carry the risk of temporary suspension of your account?
Watch the webinar to find out how charities can use Google Analytics to gather valuable insights into their website performance, and make data-driven decisions.
In Lasa’s upcoming webinars we will look at how charities can use an Google Ad Grant to drive more visitors to their website, and Google Analytics to track their success online.
Charities can apply for a Google Grant to get up to $10,000 per month’s worth of free online advertising. That can greatly increase the number of people looking at your website’s pages. A popular website might have a 10% increase in visits, while a smaller or less well known site can double or treble its visits.
The Google Analytics tool is free to use, and provides a wealth of data that can help you evaluate your success online, and make decisions to improve the way your website works. This webinar will give you an overview of Analytics, useful for any non-profit worker with responsibility for their website.
The Ectopic Pregnancy Trust website raises awareness of ectopic pregnancies amongst women of childbearing age, the medical profession and the general public. I built their website using WordPress and online forums using phpBB, and manage their Google Ad Grant.
In this webinar we looked at how charities can apply for a Google Ad Grant to get up to $10,000 (approx £7,000) of free online advertising every month, and how they should manage their Google Adwords campaigns to get the maximum benefit from the grant.
How can you improve on the default WordPress dashboard; and make the post editing toolbar less cluttered, more intuitive and relevant for your users? Watch this presentation from WordCamp Manchester.
I was lucky to be able to attend the Nonprofit Technology Conference (NTC) in Austin, Texas in 2015. They had a pre-conference WordPress Day, at which I gave a presentation on how to do training and support for nonprofits using WordPress.