A Google Ad Grant gives your charity up to £7,000 per month’s worth of free advertising to help your charity’s website reach a wider audience. It’s of huge benefit when raising awareness of your services and campaigns. In this webinar you will learn how to apply for a Google Grant; how to use Google Adwords to write eye-catching ads that appear in Google search results; good practice for choosing keywords that work; and how to measure results and improve your advertising campaigns.
Watch the Google Ad Grant webinar
Presented by Jason King on behalf of Lasa on 19th October 2017.
Read the presentation slides
How Google Analytics helps your charity improve its website
22nd November 2017
How successfully does your charity’s website reach its intended audience? How well are you engaging with people online? What does and doesn’t work on your website? How can you tell where your website’s visitors are coming from or if they’re viewing your website on a mobile device? The free Google Analytics tool provides a wealth of data that you can use to evaluate your success online, and help you make decisions to improve the reach of your website. This webinar will give you an overview of Analytics, useful for any non-profit worker with responsibility for their website. Book the Google Analytics Webinar now
How Charities can use MailChimp to manage their email newsletters
Date and time of this webinar to be announced.
Lasa’s webinars are supported by the City of London Corporation’s charity, City Bridge Trust.
Does your charity need help managing its Google Grant, or a one-to-one training session? I can help you optimise your charity’s Adwords account.