---
title: Bidding strategies | Google Ad Grants Best Practice Checklists
description: It's important to choose the correct bidding strategy if you want your ads to get shown and perform well.
---

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1. [Google Ad Grants Best Practice Checklists](https://kingjason.co.uk/google-ad-grants-best-practice)
2. [Bidding strategies](https://kingjason.co.uk/google-ad-grants-best-practice/bidding-strategies)

# Bidding strategies

 It's important to choose the correct bidding strategy if you want your ads to get shown and perform well.

- [Which bidding strategy is correct?](https://kingjason.co.uk/google-ad-grants-best-practice/correct-bidding-strategy)

- [Policies and compliance](https://kingjason.co.uk/google-ad-grants-best-practice/policies-and-compliance)
- [Bidding strategies](https://kingjason.co.uk/google-ad-grants-best-practice/bidding-strategies)
- [The right campaign type](https://kingjason.co.uk/google-ad-grants-best-practice/the-right-campaign-type)
- [Conversion tracking](https://kingjason.co.uk/google-ad-grants-best-practice/conversion-tracking)

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