---
title: Bidding strategy and conversion tracking | Google Ad Grants Best Practice Checklists
description: It's important to choose the correct bidding strategy if you want your ads to get seen. Conversion tracking is necessary to power and optimize your ad campaigns.
---

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1. [Google Ad Grants Best Practice Checklists](https://kingjason.co.uk/google-ad-grants-best-practice)
2. [Bidding strategy and conversion tracking](https://kingjason.co.uk/google-ad-grants-best-practice/bidding-strategy-and-conversion-tracking)

# Bidding strategy and conversion tracking

 It's important to choose the correct bidding strategy if you want your ads to get seen. Conversion tracking is necessary to power and optimize your ad campaigns.

- [Which bidding strategy is correct?](https://kingjason.co.uk/google-ad-grants-best-practice/correct-bidding-strategy)

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- [Bidding strategy and conversion tracking](https://kingjason.co.uk/google-ad-grants-best-practice/bidding-strategy-and-conversion-tracking)

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