Google Ads is a complex tool. On top of all the usual rules, the Ad Grants program layers on all these additional policies and expectations, plus it has an approval process so that only eligible nonprofit organizations are awarded a grant. There’s a lot to understand, so it’s no wonder if charities struggle to figure out what’s allowed and what isn’t.
It doesn’t help that many agencies and freelancers, especially if they don’t often work on grant accounts, don’t understand how it works, and sometimes give the wrong advice.
But worst of all though, it’s not uncommon to phone the official Google Ads support helpline, and be given inaccurate, sometimes misleading advice, and even be told to do things that will damage your account.
So… let’s run through 20 Google Ad Grant myths, and discuss and debunk them. Please like, subscribe, and share.
Where to get reliable advice about Google Ad Grants
You should definitely start by reading the Ad Grants policies and support pages. If you haven’t read them for a while, go back and refresh your memory, and see what’s changed.
Ask questions on the Ad Grants Community Forum. You’ll likely be given a solution, or at least an informed opinion from one or more people (including myself, I haunt the forum daily). Possibly your question has already been answered.
Watch the official Ad Grants YouTube livestreams.
Join NTEN’s Digital Advertising community forum if you’d like to discuss wider digital advertising issues for nonprofits.
Hire an Ad Grants Certified Professional, an agency or freelancer that’s listed in the official directory. They all have sector experience and have been approved for their skills and knowledge.
My other videos
Coming soon: How to Structure your Ad Grant