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The Google Analytics tool is free to use, and provides a wealth of data that can help you evaluate your charity’s success online, and make decisions to improve the way your website works.
How successfully does your charity’s website reach its intended audience? How well are you engaging with people online? Which content does and doesn’t work on your website? How can you tell where your website’s visitors are coming from? Are they viewing your website on a mobile device? Analytics gives you data to figure out not only how effective your website is, but also how effective your marketing of your website is.
I presented this free webinar for Lasa (London Advice Services Alliance) in December 2016. It gives an overview of Google Analytics, useful for any non-profit worker with responsibility for their website. The webinar introduces the main concepts, then demonstrates how to set up Google Analytics tracking on your website. I demonstrate how to analyse your statistics to find out who your audiences are, where they came from online, and what they do on the website. You’ll also see how to set up Goals in Google Analytics so you can figure out whether your target audiences are actually taking the actions online that you need them to.
Watch the Google Analytics webinar
Read the introductory slides
This webinar was supported by London for All, a London Councils’ funded project to capacity build London’s voluntary and community sector.
It followed LASA‘s Google Ad Grants for Charities webinar in which I demonstrated how you can apply for and manage the $10,000 per month’s worth of digital advertising that’s granted free to non-profit organisations.
If you would like me to present a webinar, provide one or more training sessions, or if you need a consultant to help you analyse your website traffic and make recommendations, please get in touch.