This Australian women’s charity wanted a website to support a new campaign
The eS4W’s charity’s Lifelong Economic Wellbeing for Womeen in Australia project is an informed dialogue with a diverse range of women in Australia to determine their perceptions of and issues relating to their economic security and wellbeing across their life cycle. I built the website that supports the project.
The custom WordPress theme was built on a framework called Bootstrap, which enabled the layout to be coded and tested quickly, and work reliably on small and large screens.
A minimal website design with a simple colour scheme (white, two shades of orange, several shades of grey) is complemented by simple icons designed by Samuel J. Travis. I’ve worked with him on other projects, including my Healthwatch Derbyshire website. Sam also created the animation for the home page. The icons were also used extensively in their social media campaign.
The content is to-the-point, concisely presenting five issues and five questions then giving making practical calls to action: for example, to download a consultation kit, or take an online survey.
Siteground web hosting
We chose Siteground’s WordPress hosting for the Economic Wellbeing website. They’re reliable, inexpensive and well regarded in the WordPress community. They provide a free Let’s Encrypt SSL security certificate.
We used a Google Ad Grant to promote the website
The charity successfully applied for a Google Ad Grant. This gives them the equivalent of US$10,000 worth of monthly online advertising, which they use to promote their website. About 90% of the site’s visits come via these free ads on Google search results, giving the website an audience that’s carried on way beyond the original campaign.