Google Ads Coach Jyll Saskin Gales was joined by Google Ad Grants expert Jason King to break down everything you need to know about the Google Ad Grants program for nonprofits.
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Enroll in the Google Ad Grants Complete Course 2025
My new course covers everything you need to know about setting up and managing an Ad Grant account, from beginner to advanced level, including a detailed walk-through of how to set up conversion tracking; plus a roadmap for future lessons. See the course curriculum and sign up
Fundraise Up is a great donation platform to use with Google Ads and Google Analytics
Nonprofits using Google Ads or doing any other form of advertising, should choose a donation platform that integrates well with Google Analytics and sends it useful data, ideally separating one-off and monthly donations so you can calculate lifetime value.
How to set up Google Ads conversion tracking in Google Analytics 4
Conversion tracking is an essential part of running a Google Ads campaign. It enables you to track important actions taken on your website, and attribute them to specific campaigns such as ads, organic search and social media.
Looking for a better donation platform?
I recommend Fundraise Up for its smart features and straightforward integration with Google Analytics. Schedule a meeting to talk to me about how Fundraise Up could benefit your nonprofit.
Google Ad Grants Certified Professional
I'm listed in the official directory of Google Ad Grants Certified Professionals. The Google Ad Grants team validate agencies with Ad Grants expertise and experience in working with nonprofits.
Google Ad Grants Certified Professionals directory | I'm also in the Google Partners directory
Google Diamond Product Expert
I'm a Diamond Google Product Expert for Google Ads, and also active in the Ad Grants and Google Search community forums, answering users' questions.
The Ad Grants Help Community is the official Google forum to ask questions and get answers about how Google Ads works for nonprofits, to learn the rules, and how to get the most out of your grant. Visit the Google Ad Grants Community
About Jason King
I'm an ex-librarian who's worked in the charity sector for over 25 years, running tech projects, supporting staff and volunteers to use technology, and helping plan, build and promote non-profits' websites.
I live on a rural homestead in France with 14 acres of pasture and woodland, 4 sheep, Gauloise chickens, a barn cat, and 3 humans.
Search for reliable information about Ad Grants
A custom-built and curated search tool. It doesn’t search the entire Internet. Instead it only searches a list of websites and resources chosen by myself, that I know are reliable sources of information about Ad Grants. Search for Ad Grants information »
