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Google Ad Grant management

I can help your charity to optimise its digital advertising campaigns, and promote your website content effectively.

How a Google Ad Grant boosts your charity website »
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Case study: how we used a Google Ad Grant to promote the Ectopic Pregnancy Trust’s website

The Ectopic Pregnancy Trust (EPT) was awarded a Google Ad Grant, giving us $10,000 worth of free online advertising per month, to promote the website’s pages and help us reach a larger audience. We use all that monthly budget, and continue to optimise and maximise our use of the grant. I’d like to explain how and why we structured our ad campaigns, and give you some useful tips on using Adwords effectively.

The new Google Grant policies your charity needs to know about

In mid-December, while nonprofits were winding down for the holidays, Google Ad Grant account holders received an email. It announced that the $2 cap on the Maximise Conversions bidding strategy had been lifted. Well, that was a nice Christmas present. But did you read all the new terms and conditions that came into effect on the January 1st of 2018, many of which carry the risk of temporary suspension of your account?

Fundraising with Charity E-cards

One third of giving occurs in December. It’s too good an opportunity for your charity to miss, so enable your supporters to send charity e-cards by email. Here’s how to set up an e-card facility on your own WordPress website.

Working for a charity or non-profit? Do you use WordPress? Join NTEN's Community

The Nonprofit Technology Network (NTEN) has a supportive community for charities using WordPress. I'm one of its co-organisers, and would welcome you to join us. Plus there are discussion forums for other technology topics. Join NTEN's WordPress Community »