A Google Ad Grant gives charities up to $10,000 worth of free online advertising per month, to promote your website’s pages to the people that need your services. If you’re a UK charity that’s over £7,500 per month to help you raise awareness of your cause. I can optimise your ad campaigns about Google Ad Grant management for non-profits
Do you have a Google Ad Grant? Planning to apply for one? These official videos from the Google Ad Grants team will be invaluable. They cover compliance, best practice, quality and effectiveness. I’ve listed them in the order I recommend you watch them if you’re new to Ad Grants.
The Ectopic Pregnancy Trust (EPT) was awarded a Google Ad Grant, giving us $10,000 worth of free online advertising per month, to promote the website’s pages and help us reach a larger audience. We use all that monthly budget, and continue to optimise and maximise our use of the grant. I’d like to explain how and why we structured our ad campaigns, and give you some useful tips on using Adwords effectively.
With Tara Collins of RUPCO, I gave a presentation at WordPress Day, which is part of the Nonprofit Technology Conference in New Orleans. We talked about how there’s a wider community that nonprofits using WordPress can benefit from, and contribute to.
In mid-December, while nonprofits were winding down for the holidays, Google Ad Grant account holders received an email. It announced that the $2 cap on the Maximise Conversions bidding strategy had been lifted. Well, that was a nice Christmas present. But did you read all the new terms and conditions that came into effect on the January 1st of 2018, many of which carry the risk of temporary suspension of your account?
One third of giving occurs in December. It’s too good an opportunity for your charity to miss, so enable your supporters to send charity e-cards by email. Here’s how to set up an e-card facility on your own WordPress website.
Watch the webinar to find out how charities can use Google Analytics to gather valuable insights into their website performance, and make data-driven decisions.
The Google Advertiser forums
The Ad Grants section of the official Google Advertiser forums is the best place to ask questions and get answers about how Adwords works for nonprofits, to learn the rules, and how to get the most out of your grant.
I'm a Featured Contributor, active in the community and answer a lot of charities' questions.
Monthly Ad Grant management
Four hours per month
£200 | $260 per month
- I manage your account for you
- Building ad campaigns
- Optimising for best results
- Focusing on real life results that reflect your mission
- Keeping you compliant with policies
One-off Audit of your Ad Grant
How healthy is your account?
£200 | $260
- Check for policy compliance
- Recommendations for optimisation
- Suspension and reactivation
- 3 hours of auditing, with written report
- 1 hour's training on Skype, walking you through what needs to be done
One-to-one Adwords training
Sharing screens on Skype
£50 | $65 per hour
- Adwords basics, and expert tips
- Comply with Ad Grants policies
- Setting up conversion tracking
- Using Google Analytics with Adwords
- Structured lesson plans, or informal guidance
- Your questions answered
About Jason King
I'm an ex-librarian who's worked in the charity sector for over 20 years, running IT projects, supporting staff and volunteers to use technology, and helping plan, build and promote non-profits' websites.
I live in Mirepoix, France. My clients are from the UK, USA, South Africa and Australia. I’m a co-organiser for NTEN’s WordPress Community forum for non-profits.