The Ectopic Pregnancy Trust (EPT) was awarded a Google Ad Grant, giving us $10,000 worth of free online advertising per month, to promote the website’s pages and help us reach a larger audience. We use all that monthly budget, and continue to optimise and maximise our use of the grant. I’d like to explain how and why we structured our ad campaigns, and give you some useful tips on using Adwords effectively.
Jason King, Charity Techie
WordPress websites and Google Ad Grant Management for Nonprofits
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Google Ad Grant management for non-profits
A Google Ad Grant gives charities up to $10,000 worth of free online advertising per month, to promote your website’s pages to the people that need your services. If you’re a UK charity that’s over £7,500 per month to help you raise awareness of your cause. I can optimise your ad campaigns about Google Ad Grant management for non-profits
WordPress support and maintenance
Even if I didn’t build your website, I can maintain and provide WordPress support. That includes making WordPress and plugin updates, checking the hosting is suitable, ensuring that backups happen, keeping the site safe from hackers and malware, and giving you advice as and when you need it. I can support your WordPress website about WordPress support and maintenance
You Are Not Alone: Your nonprofit is part of the WordPress Community
With Tara Collins of RUPCO, I gave a presentation at WordPress Day, which is part of the Nonprofit Technology Conference in New Orleans. We talked about how there’s a wider community that nonprofits using WordPress can benefit from, and contribute to.
Optimizing Your Ad Grants Account for Ads Quality: watch this Google for Nonprofits video
For any Google Ad Grant holders worried about how to stay in compliance with all the new rules, watch the recording of this presentation by the Google Ad Grants team. The new focus is on quality, so this live stream tackles exactly that.
The new Google Grant policies your charity needs to know about
In mid-December, while nonprofits were winding down for the holidays, Google Ad Grant account holders received an email. It announced that the $2 cap on the Maximise Conversions bidding strategy had been lifted. Well, that was a nice Christmas present. But did you read all the new terms and conditions that came into effect on the January 1st of 2018, many of which carry the risk of temporary suspension of your account?
Fundraising with Charity E-cards
One third of giving occurs in December. It’s too good an opportunity for your charity to miss, so enable your supporters to send charity e-cards by email. Here’s how to set up an e-card facility on your own WordPress website.
Google Analytics Helps You Improve Your Charity Website: watch the webinar
Watch the webinar to find out how charities can use Google Analytics to gather valuable insights into their website performance, and make data-driven decisions.
Promote your Charity’s Website with a Google Ad Grant: watch the webinar
In Lasa’s upcoming webinars we will look at how charities can use an Google Ad Grant to drive more visitors to their website, and Google Analytics to track their success online.
