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Google Ad Grant management

I can help your charity to optimise its digital advertising campaigns, and promote your website content effectively.

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The new Google Grant policies your charity needs to know about

In mid-December, while nonprofits were winding down for the holidays, Google Ad Grant account holders received an email. It announced that the $2 cap on the Maximise Conversions bidding strategy had been lifted. Well, that was a nice Christmas present. But did you read all the new terms and conditions that came into effect on the January 1st of 2018, many of which carry the risk of temporary suspension of your account?

Fundraising with Charity E-cards

One third of giving occurs in December. It’s too good an opportunity for your charity to miss, so enable your supporters to send charity e-cards by email. Here’s how to set up an e-card facility on your own WordPress website.

What percentage of a charity’s website traffic comes via a Google Grant?

Charities can apply for a Google Grant to get up to $10,000 per month’s worth of free online advertising. That can greatly increase the number of people looking at your website’s pages. A popular website might have a 10% increase in visits, while a smaller or less well known site can double or treble its visits.

Working for a charity or non-profit? Do you use WordPress? Join NTEN's Community

The Nonprofit Technology Network (NTEN) has a supportive community for charities using WordPress. I'm one of its co-organisers, and would welcome you to join us. Plus there are discussion forums for other technology topics. Join NTEN's WordPress Community »