Learn how to manage a Google Ad Grant account—Sign up for my Complete Google Ad Grants course which will launch in February 2024.
The new course will include detailed explanations, with examples from nonprofits’ campaigns, of how to use audiences, remarketing, and extensions… and much more.
I guested live on the Google Ad Grants Management Group on Facebook, to talk about the new audience and remarketing features that have been made available to Grant accounts.
Audience targeting was available in paid accounts but not Ad Grants until recently. It enables you to show ads only to people that Google has determined have specific interests. Remarketing enables you to show ads just to people who have previously interacted with your website. And image extensions enable you to add photos and illustrations to your ads to the first time, and are a completely new feature in both Google Ads.
Watch the presentation to find out how to use these useful techniques, and stick around for the Q&A afterwards.
If there is anything you’d like to ask about remarketing, audiences or image extensions, please visit the Ad Grants community forum.
