Are you struggling to manage your nonprofit’s free ads, or about to start work on a Microsoft Ads for Social Impact account and need training? Or do you need an experienced consultant to take a look at your campaign setup, help you interpret the statistics, and make recommendations? Sign up for a training session and receive one-to-one support at your level, for your needs, based on your nonprofit’s own campaign setup and data.
Sessions are informal, based on your needs and level of knowledge. More than one person from your organization can attend the meeting. You can opt to record the session to play back later. You can share your screen, and I’ll talk you through how ads work, using examples and stats from your own account. You can opt to record the session to play it back later.
1¼ hour session: £60
How does the Microsoft Ad Grants training work?
Book a session, choosing a date and time that suits you. You’ll have the option to invite guests. This will send you an invitation to join a Google Meet meeting.
During the meeting, share your screen to show me your account, and we can discuss any aspect of it that you want, whether that’s basic skills, or a strategic deep dive into your stats to help you make decisions on future advertising, for example:
- Policy compliance and free ad spend limits
- Ad campaign structure
- Advanced techniques and best practice
- Improving ad copy
- How to target your audiences
- What you can learn from stats and metrics
- Strategic deep dive
- How the Google Ad Grant compares to the Microsoft Ad Grant
Schedule your Microsoft Ad Grants training session
Please use the form below to choose a date and time for your training session. Payment can be made via Stripe using a credit card.
Book multiple training sessions
If you need multiple sessions, it’s a good idea to book them spaced at least a couple of weeks apart, to give you time to practice what you’ve learned then reflect on the results in the next session.
If you would prefer to book a series of training sessions, or more structured lessons, and receive a single invoice, please contact Jason directly at jason@kingjason.co.uk. I’m also available for webinars and to give presentations online or in person.
Your trainer: Jason King
An ex-librarian who’s worked in the charity sector for over 20 years, running tech projects, supporting staff and volunteers to use technology, and helping plan, build and promote non-profits’ websites. These days I’m focused solely on digital advertising for nonprofit organisations.
I have audited and managed Google Ad Grant, paid Google Ads accounts, and Microsoft Ad Grant accounts for many nonprofits, including Tommy’s the baby charity, the Red Cross, Salvation Army, Christian Aid, and the Children’s Defense Fund.
I live on a rural homestead in France with 14 acres of pasture and woodland, 6 sheep, 13 chickens, and 3 humans.
Microsoft Ads Partner
I’m listed in the official directory of Microsoft Ads Partners. Microsoft validates agencies’ expertise and experience in managing ad campaigns.
Google Ad Grants Certified Professional
I’m listed in the official directory of Google Ad Grants Certified Professionals. The Google Ad Grants team validate agencies with Ad Grants expertise and experience in working with nonprofits.
Google Platinum Product Expert
I’m a Platinum Google Product Expert for Ad Grants, Google Ads, and Google Search: active in the product forums answering users’ questions. Check out the advice I’ve given to people asking for help with Google products, to get some idea of how useful I could be to your nonprofit.
Other services I can offer
- Google Ad Grant and paid Google Ads account management for nonprofit organizations
- Google Analytics 4 implementation, including conversion tracking for Google Ads
- Ad Grant audits: for compliance, best practice, missed opportunities
Learn how to manage a Google Ad Grant account—Sign up for my Complete Google Ad Grants 2024 course
