Ads Grant Training Videos

Nonprofits using Google Ads or doing any other form of advertising, should choose a donation platform that integrates well with Google Analytics and sends it useful data, ideally separating one-off and monthly donations so you can calculate lifetime value.

Conversion tracking is an essential part of running a Google Ads campaign. It enables you to track important actions taken on your website, and attribute them to specific campaigns such as ads, organic search and social media.

It’s becoming more and more difficult to launch new Ad Grant campaigns and get your ads seen. What can you do to fix the problem of low impressions and clicks in a Google Ad Grant?

Google Ad Grants Certified Professionals are agencies and freelancers that work with nonprofits to optimize their Google Ad Grant accounts to get the best value from the $10,000 free monthly advertising budget.

I teamed up with Sean Littman of Catch22 Nonprofit for an Ad Grants webinar covering everything you need to know for marketing your non-profit in 2023. Watch the video to find out what’s new about Google & Microsoft Ad Grants for non-profits.

Google Ads is ever-changing, and Ad Grants rules change too. What’s new and different in 2022? What changes are coming?

I guested live on the Google Ad Grants Management Group on Facebook, to talk about the new audience and remarketing features.

In this episode Jason King, an Ad Grants Certified Professional, walks us through how to get help, advice and resources for Google Ad Grants

There’s a lot to understand, so it’s no wonder if charities struggle to figure out what’s allowed and what isn’t.

A presentation for charities with Google Ad Grants who want to sharpen their skills, learn new techniques, and get better results.

How to use the Search Terms report to find out which words people actually searched for, and add Negative Keywords to avoid wasted spend.

Your Google Ads campaign could switch ads on and off depending on the weather. The Salvation Army ran Google Ads over winter, asking people to donate to help the homeless, with ads running on the coldest days.