Policy and compliance
Which policies do I need to comply with to avoid an account suspension?
Campaign types
You have a choice of Search campaigns or Performance Max campaigns in an Ad Grant. It's important to know the strengths of each type.
Bidding strategy
It's important to choose the correct bidding strategy if you want your ads to get shown and perform well.
Conversion tracking
Meaningful, useful actions taken by website visitors need to be tracked as conversions, to power and optimize your campaigns' performance.
Ads not spending
What do you do when you've created ads but they don't get clicks or even impressions? This is a not uncommon problem in an Ad Grant. Or what if your campaigns start to decline or stop showing?